Chef Boyardee "Diet" Food, 1985

[pikkewyntjie.livejournal.com]

I was actually looking for an ad with gravy, but pasty reddish sauce comes pretty close. Apparently, this ad targeted the 0.01% of the population that did not own a microwave. My family was the last on board to get anything, but by 1985 we had a microwave.



Ebony, July 1985

Comments

[misstia]

i have never owned a microwave! nor will i! :)

[franklanguage.livejournal.com]

We have one, but I never use it—well, almost never. First chance I get, that thing goes on Freecycle (http://www.freecycle.org).

[pikkewyntjie.livejournal.com]

Aha! So you're the one using all that fuel with your 45-minute Lean Cuisines! ;)

Dang! I just got that error message again!

"Invalid form submission. You may have left the reply form open too long, or logged out since you opened the page. Please try posting again."

[tresjolie9.livejournal.com]

Lol, only had one a few years ago, grew up without one, then when I moved to my new place, no room for one.

[whoseline_wlsc]

I don't think Chef Boyardee's going to help anyone lose their weight hehe

[bear-foot.livejournal.com]

well we never had a mickey wave, i was given one in 2001 (it was made in 85)... i use it for making oatmeal, and defrosting homemade sauces/soups, thats it..

[mystical-chickn.livejournal.com]

I would probably literally die of starvation without a microwave (not that I can't cook, it's that when I was a kid--and admittedly even today--hot food had to be SUPER hot or I wouldn't eat it).

Also omg I totally remember the "thank goodness for Chef Boyardee" jingle!

[mystical-chickn.livejournal.com]

also, weird: when I tried to post that comment I got an error message from LJ that said "Comment Not Posted: Invalid Form Submission". WTF?

[pikkewyntjie.livejournal.com]

I've been getting that a lot, too. It keeps saying the form was open too long or something like that. I'll bet I get it again when I post this.

[mystical-chickn.livejournal.com]

Yeah, that's what mine said too. I thought it was weird 'cause I only had it open for a minute or two, and I know I've had the reply form open for like 5-10 minutes before when I went off to do something else, came back and posted my comment perfectly fine. :/

[mystical-chickn.livejournal.com]

oh, and I mean hot as in temperature, not spicy. I actually can't stand spicy food.

[theidolhands.livejournal.com]

My mother refused to even bring Boyardee in the house, it's an insult to pasta.

[herbadness.livejournal.com]

I remember an ad where children were marching around a town like they were following the Pied Piper. It looked like an Italian village. The jingle went something like, "We're having beeferoni!!!.....etc. etc." All the mothers were smiling. Of course they were being paid to smile.

I gotta wonder what they were thinking.

[theidolhands.livejournal.com]

The real reason that the product is so low in calories is because it's difficult to keep down. xD

[pikkewyntjie.livejournal.com]

That's not as creepy as a more recent ad where a girl and her mother are in a store and the kid wants some Chef Boyardee product, the mother says no because the kid has already had it five times that week or something like that. The girl whines, "but I love Chef." Then the can jumps off the shelf and follows the family home. The takeaway I get is that not only is the stuff addictive as crack, but it will stalk your children.

[cremepuff.livejournal.com]

I don't know what this says about me as a person, but I still love Chef Boyardee's canned ravioli, and I'm 27 years old. Maybe it's a comfort food thing for me...

[spud14.livejournal.com]

+1, and the spaghetti, but then i am in college, so.

[amyangel96.livejournal.com]

I'm many years out of college but I love the spaghetti also. It's the only thing even remotely like that I will eat. I hate "normal" spaghetti.

[3cthelion.livejournal.com]

i love it too, and i'm 31 and italian. this isn't italian pasta any more than (most) macaroni and cheese, but they are still good in their own way.

[charlotterhys.livejournal.com]

I once threw that up at a sleepover. It went up my sinuses. I will never eat it again.

[crossfire.livejournal.com]

ew ew ew ew ew ew ew ew ew

[cremepuff.livejournal.com]

That happened to me with Beefaroni at a birthday party. A sign, perhaps? (to stay away from Chef Boyardee foods, that is!)

[rainbow-goddess.livejournal.com]

My parents didn't have a microwave until sometime in the late 1990s or early 2000s, if I recall correctly.

I loved Chef Boy-ar-dee when I was a kid, and I do still eat it sometimes when I want something that's fast and cheap, usually the night before my paycheque gets deposited in my bank account.

[herbadness.livejournal.com]

You can get a lot of Chef Boy-ar-dee at food banks these days, I've heard.

[bib-specialist.livejournal.com]

For those of us of Italian descent, who are supposed to know what real Italian food is like, the very concept of Chef Boyardee is, well, downright repulsive.

[woodburner.livejournal.com]

I don't think my family got a microwave until... Let's see, I was 8 or so, so it must have been around 1989. Lol, I don't even know how people survived without microwaves anymore.

[suaveydavey.livejournal.com]

Chef Boyardee may be fine, but without the Lean Cuisine, I wouldn't get the plates.

[emmuzka.livejournal.com]

for 1985, the quality of the food photographing in this ad probably matched the product.