1958

[myvintagevogue.livejournal.com]

Comments

[misstia]

jazz hands....

[pseydtonne.livejournal.com]

Their hands are clearly more into it than their faces.

[luke-russell.livejournal.com]

Yes! Their facial expressions are - err - odd. Hardly the over-the-top excitement we see in today's adverts.

[luke-russell.livejournal.com]

And "Shrank" ?!? Is that the state their in after the first time you put them through the washer?

[avec-bonheur.livejournal.com]

i'd wear it.

[wheelerwoolsey.livejournal.com]

The most 1950s-looking flappers I've ever seen.....

[weelisa.livejournal.com]

Schrank? Really? Schrank?

[ms-hissyfit.livejournal.com]

What is so bad about Schrank as a brand name? Not very glamorous, but somehow I can associate a "cupboard" with fashion quite well.

[mwittier.livejournal.com]

I think because it sounds like an amalgam of "schnook" and "rank." Also, like a satirical name that Mel Brooks might have employed.

Despite it's literal meaning as a non-proper noun.

[ms-hissyfit.livejournal.com]

You are right. I totally didn't take in account how you would pronounce it in English. Then it sounds indeed funny and not something you would want to associate with your shiny, new clothes. As a German I just saw an absolutely normal word.

[gillianinoz.livejournal.com]

Schranks at Oxley (Brisbane, Queensland, Australia) employed most of my freinds and family at some time or another in the 70's. Huge employer here.

[stmatthew.livejournal.com]

I love seeing past examples of how fashion trends come back in a new form.

The 50's took from the 20's and made them hip, the 60's took from the 1890's and made them groovy, the 70's took from the 50's and made them polyester, the 80's took from the 60's and made them glow in the dark, etc...

[jena.livejournal.com]

I'm not arguing with you at all, just asking because this is a new idea to me... in what ways did the 1960s borrow from the 1890s?

[vilakins.livejournal.com]

Their hair and Alice bands are all wrong, but I would wear those pyjamas.

[cionaudha.livejournal.com]

Give me a long cigarette holder, a cocktail, and the pajamas --in flaming pink silk-- and I'll be ready for my Auntie Mame evening in.

Oh, and outraaaaaaaaageous gold bangles and sapphires from India. Yes.

[cinnamonbite.livejournal.com]

I can't decide which is uglier; that get-up or the word, "schrank."

[cuddyclothes.livejournal.com]

If I wore those, my husband would throw me down on the bed...

And then run out of the room and lock the door.

[paularubia.livejournal.com]

Seems the last thing a clothing manufacturer would want in an ad is a word that sounds like "shrank."

[gildedcentury.livejournal.com]

"Loungerie." "Lingerie." Similar words. Very different concepts.

[bzul.livejournal.com]

I think the woman on the left in this pair...something about the demeanor & temperature...back at school was voted Least Likely To Be A FlapJazzy Red Hot Pajama Mama.

[cactuswren.livejournal.com]

Model on the right: "You want me to do what? Sure, I will, but ... what?"

Model on the left: "Relax, this photographer's as crazy as a possum on crack. You're getting paid, aren't you? Raise your hands and dance for the lunatic."

[pikkewyntjie.livejournal.com]

Mime alert!

The one of the left reminds me of Johnny Depp as Willy Wonka.

[cactuswren.livejournal.com]

Afterthought:

Loungerie? Loungerie?

[chicklet-girl.livejournal.com]

Yes, because it's always so comfortable when a nightshirt hem gets all rucked up right underneath my armpits, let's add a starchy pleat to it!