[identity profile] gildedcentury.livejournal.com posting in [community profile] vintageads
Collier's, January 17, 1942


A car that gets thirty miles to the gallon? How primitive! How backward! How pathetic! Thank God I live in the future!
*bashes head against desk*

Date: 2011-01-06 05:17 am (UTC)
From: [identity profile] ticktockman.livejournal.com
The weasel words are "at highway speed". What they're claiming is that the car gets 25 mpg when cruising at 40 mph with no starts or stops. Current EPA ratings for "highway" mileage require much more of a real-world test.

*daha*

Date: 2011-01-06 10:26 pm (UTC)
From: [identity profile] luke-russell.livejournal.com
And don't forget the government stepped in during the 70's with the MPG stuff because of all sorts of outrageous claims (ie lies) about fuel economy coming from our beloved manufacturers

Date: 2011-01-06 05:21 am (UTC)
From: [identity profile] pikkewyntjie.livejournal.com
I like the script display font!

Date: 2011-01-06 05:49 am (UTC)
From: [identity profile] auntie-lovie.livejournal.com
January 1942 must have been a tough year to sell cars, with Pearl Harbor and all. Funny coincidence that the 3 in the car are all women, because all their menfolk were headed to war. Was selling to the ladies part of the Nash plan, given that the art must have been done some time well before the war?

Date: 2011-01-06 04:24 pm (UTC)
From: [identity profile] marchenland.livejournal.com
A had a "sedan sleeper" Rambler (a model made after they were no longer manufactured by Nash, but by American). The seats folded down into a perfectly flat bed. This would have been convenient if the damn thing had run worth a damn, but all it did was break down and strand me on various backroads of Louisiana, necessitating that my father (who insisted I drive this particular car) come rescue me.

I'd give my eye teeth for a car that looks like this one, though. Assuming it has a more efficient engine. I think it's gorgeous.

Date: 2011-01-06 10:51 pm (UTC)
From: [identity profile] franklanguage.livejournal.com
Well, if you were stranded overnight, it could be handy.

I just noticed something...

Date: 2011-01-07 03:38 am (UTC)
From: [identity profile] radteacherally.livejournal.com
See the little Scotsman in the corner...and the quip about being thrifty? Isn't that stereotyping Scots as being thrifty? I dont' remember where I've heard that stereotype before....

Re: I just noticed something...

Date: 2011-01-10 06:00 am (UTC)
From: [identity profile] crabofdoom.livejournal.com
Oh, it's been around in a lot of little places. It even shows up in Tex Avery's TV of Tomorrow (http://www.youtube.com/watch?v=WUArCmcpwuA), where the "thrifty Scotchman model" is a flashlight with a screen in it, and again in Car of Tomorrow, where the car is powered only by pedals under the hood. Scrooge McDuck was an embodiment of it, too; he had tons of money, but hated to have to spend any of it. A lot of examples show up in the ads at lileks.com (http://www.lileks.com), down to a motel whose "thr-r-r-r-ifty rates" were spelled out in a Scottish drawl and a 60s Kroger's mascot that was an elephant with a tam hat covered in a tartan pattern. 'Cause they were thrifty, doncha know.

Date: 2011-01-09 01:21 am (UTC)
From: [identity profile] baron154.livejournal.com
Driving on the beach- nutty broads! ;)

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