[identity profile] gildedcentury.livejournal.com posting in [community profile] vintageads
Love Fiction Monthly February 1942


"Your flat bustline can be miraculously beautified into full and alluring contours, or if you are the pendulous type, it can be rounded into high and youthful loveliness. All you have to do is follow the easy directions on exercise, massage, brassieres, diet, etc., given in the great medically endorsed book, 'The complete Guide to Bust Culture.' "

Date: 2011-01-03 07:28 pm (UTC)
From: [identity profile] zorinlynx.livejournal.com
1942... 2011.. some things never change. :)

Date: 2011-01-03 07:42 pm (UTC)
From: [identity profile] leahtaur.livejournal.com
"The pendulous type" XD

Date: 2011-01-03 10:24 pm (UTC)
From: [identity profile] charlotterhys.livejournal.com
Yeah, I know! XD

Date: 2011-01-03 09:14 pm (UTC)
From: [identity profile] rosehiptea.livejournal.com
I didn't know there was a "bust culture." I thought people just sort of... had them.

Date: 2011-01-03 10:38 pm (UTC)
From: [identity profile] franklanguage.livejournal.com
It's hard to believe this has never been featured in BUST magazine; maybe it has.

Date: 2011-01-04 12:47 am (UTC)
From: [identity profile] umiyuri.livejournal.com
...Pendulous!?

Date: 2011-01-04 01:19 am (UTC)
From: [identity profile] cuddyclothes.livejournal.com
There is a Bust Culture. It's on an island in the Red Sea, all of the women have small or pendulous breasts. They pray to Titty Gazongas, the Breast God, who has "perfect" perky breasts, and they rub special creams on their boobs.

Sadly, this culture is dying out, thanks to the invention of the underwire and padding.

Date: 2011-01-04 04:18 am (UTC)
From: [identity profile] singeaddams.livejournal.com
We must!
We must!
We must improve our bust!

Date: 2011-01-04 05:22 am (UTC)
From: [identity profile] pikkewyntjie.livejournal.com
I don't need herbal enhancers to feel good about myself. And if you're so concerned about that, why don't you try eating some yourself?

Date: 2011-01-04 04:34 pm (UTC)
From: [identity profile] corridor7f.livejournal.com
I like how they use a fictional, cartoon model.

Date: 2011-01-04 11:59 pm (UTC)
From: [identity profile] seamonkey-mags.livejournal.com
I absolutely love this for the use of "pendulous type".

Date: 2011-01-05 11:22 pm (UTC)
From: [identity profile] beetle-breath.livejournal.com
The head makes no sense "beautify your FORM contour"?

IDGI

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