posting it now cause there's just a hint of Jello ...

[bitterlawngnome.livejournal.com]

LIFE magazine, September 11 1950, p 165

Just saying ... the douchebaggery from the corn lobby is nothing new.

Comments

[misstia]

need lemon meringue pie now!

[bitterlawngnome.livejournal.com]

just call for the Dextrose Fairy!

[mystical-chickn.livejournal.com]

omg me too.

I haven't had real lemon meringue pie in years.

[singeaddams.livejournal.com]

LEMON MERINGUE PIIIIIIE!!!!!!

[bitterlawngnome.livejournal.com]

I'm more interested in the choc pudding, myself, so you'll only have to fight misstiajournal for it.

[catharsisss.livejournal.com]

"corn lobby" is now my new favorite phrase.

[bitterlawngnome.livejournal.com]

Oh sorry, we're not calling it the corn lobby anymore, it's the "Why Do You Hate Freedom Coalition".

[etinterrapax.livejournal.com]

I like the euphemistic ring of the phrase "food-energy value." It was big at midcentury.

[bitterlawngnome.livejournal.com]

The thing that bugs me about it is how they invented a medical-sounding name - CERELOSE - for it. Oh god forbid you just call it sugar, or dextrose, then people might know what it was they were eating.

[siddles.livejournal.com]

The blonde is waving her magic wand to keep her perfect figure even if she eats all that, right?

[bitterlawngnome.livejournal.com]

three cheers for the Dextrose Fairy!

[eurynome1967.livejournal.com]

"to protect flavor" - is that a euphemism - is it an issue of national security?

[bitterlawngnome.livejournal.com]

CERELOSE Kills Commies Dead!

[crossfire.livejournal.com]

Interesting.

[bitterlawngnome.livejournal.com]

the ad or the article?

[moonjaguar.livejournal.com]

Please ignore the rotten vegetable odor from our processing plants.

[bitterlawngnome.livejournal.com]

"Corn Products Refining Company also sell a complete line of diabetic medications to enhance your dining pleasure... "

[styggian-nights.livejournal.com]

That is a beautiful horse in your icon.

[cheesygirl.livejournal.com]

Mmmmm, love that dextrose!

[bitterlawngnome.livejournal.com]

even better than glucose-fructose

[dandyads]

It wasn't new in 1950 either. They started during WWII. Old candy/sugar ads are my favorite. I have one from 1951 where they're claiming that candy is a 'nutritious food' because it's made from milk, eggs and of course dextrose which comes from healthy natural corn.

[bitterlawngnome.livejournal.com]

I suppose this was surplus capacity from WWII that needed to be sopped up afterwards?

[emmuzka.livejournal.com]

Try dextrose; a new, inventing way for the farmers to dump their corn oversupply born from misplaced government production support!

[bitterlawngnome.livejournal.com]

even better, it's "CERELOSE" ...

[bitterlawngnome.livejournal.com]

Oh it's all kinda messy right now ... there is a certain amount of recent research that suggests that high cholesterol is not a major risk factor for heart disease, instead, polyunsaturated seed oils is (are). The conclusion being - butter, olive oil, fish oil, coconut oil, palm kernel oil, lard = good, canola oil, safflower oil, corn oil, soybean oil, etc and the margarine made from them = bad. The political agenda of this argument is that during WWII the supply of tropical oils was cut off, and so the domestic oilseed industry sprang into existence, and the cholesterol scare was the science needed to convince people to stick to these domestic products.

Dr. Mary Enig, Ph.D. (a noted expert on fats and oils) says, “The theory — called the lipid hypothesis — that there is a direct relationship between the amount of saturated fat and cholesterol in the diet and the incidence of coronary heart disease was proposed by a researcher named Ancel Keys in the late 1950’s. Numerous subsequent studies have questioned his data and conclusions. Nevertheless, Keys’ articles received far more publicity than those presenting alternate views. The vegetable oil and food processing industries, the main beneficiaries of any research that found fault with competing traditional foods, began promoting and funding further research designed to support the lipid hypothesis.”

If you want to dig into this deeper start here - http://www.pccnaturalmarkets.com/sc/1010/sc1010-more-fats.html

[poofy-boy.livejournal.com]

Thanks for the link! I'm adding that site to my bookmarks pronto.

[bitterlawngnome.livejournal.com]

it's a good place to get started on research but there is a fair amount of "sciency" type stuff there too. one has to dig.

[thebazu.livejournal.com]

this angle is still pursued in advertising- check out these Mars bars from the UK in 2008! http://www.flickr.com/photos/bzms/3185250575/

[bitterlawngnome.livejournal.com]

wow. as the commenter said ... pretty much health food.