[identity profile] cactuswren.livejournal.com posting in [community profile] vintageads
I could keep this up for hours:

Listerine for colds!

(Good Housekeeping, 1932.)

By the way, in 1976 the Federal Trade Commission ruled that Warner-Lambert (the successor to Lambert Pharmacal) had not only to stop claiming that Listerine would prevent colds or make them less severe, but to announce in the next $10.2 million worth of advertising that the claims that had been made were not true.  (Time article, 1976)

Date: 2010-10-03 01:18 pm (UTC)
ext_78889: Elizabeth I armor (can't be good)
From: [identity profile] flummoxicated.livejournal.com
Some of those look like O-faces ~

Date: 2010-10-03 02:00 pm (UTC)
From: [identity profile] cindyanne1.livejournal.com
omg now I can't stop seeing it lol.

Date: 2010-10-04 04:43 am (UTC)
From: [identity profile] koneko-wish.livejournal.com
I had a similar thought, but not... quite... the same. >_>

Date: 2010-10-03 02:05 pm (UTC)
From: [identity profile] hazeltea.livejournal.com
"effective because safe" is a pretty weak analogy

Date: 2010-10-03 05:49 pm (UTC)
From: [identity profile] clavally.livejournal.com
Ha! I was just going to say that. I mean, by that logic water would be effective.

Date: 2010-10-03 07:38 pm (UTC)
From: [identity profile] ms-hissyfit.livejournal.com
Did anybody else see one of the new QI episodes, where they said that Listerine actually invented the term Halitosis to find a new use for their antibacterial floor-wash?

Date: 2010-10-03 07:42 pm (UTC)
From: [identity profile] willowind76.livejournal.com
the woman in the front has a sort of "heeey, gessh what you guuuys? I just drank an entire bottle of this shit. It really works, I can't feel... a-anything. S'awsome!"

Date: 2010-10-03 07:43 pm (UTC)
From: [identity profile] willowind76.livejournal.com
oh, and my vote is yes.

Date: 2010-10-04 06:56 pm (UTC)
From: [identity profile] donnalee-kiss.livejournal.com
If you gargle with it 5 times a day, you will of course get fewer colds, since you are deodorizing your mouth constantly and nobody will want to get near your weird ass!

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