Marlboro Baby campaign

[franklanguage.livejournal.com]

"Yes, you need never feel over-smoked....that's the miracle of Marlboro!"

I kind of wonder what the admen were smoking to come up with an ad like this!

Comments

[creative-excess.livejournal.com]

The whole rest of this mess aside...what is up with that stylish tinfoil hat?

[clavally.livejournal.com]

Maybe that's why his mom was going to scold him?

[afranjes.livejournal.com]

...get your nicotine fix to prevent you from abusing your child? Interesting angle they took with that. :|

a scolding is abuse nowadays?

[stuberyl.livejournal.com]

I see the ad text as the equivalent of the kid saying, "Geez... chill out, mom."

Re: a scolding is abuse nowadays?

[catharsisss.livejournal.com]

I see it more as blow cigarette smoke in your baby's face when they piss you off lol

[hootie-mcboobs.livejournal.com]

Sweet fancy Moses...

And what the heck does "over-smoked" even mean? I have only ever heard that phrase in conjunction to a turkey miscue at Thanksgiving.

[franklanguage.livejournal.com]

I think they're referring to the pre-emphysema hack you get when you smoke too much. I used to wake up coughing and gasping for breath, and that was a sign to me maybe I should quit.

[eidolonamorata.livejournal.com]

I use that phrase to describe the oogey, sluggish feeling I get when I've smoked too many cigarettes in too short a time span. Just feel all chemically overloaded and I get a headache/throat hurts.
Maybe they are saying that Marbs are so smooth and mild that they won't make you feel that way?

Very weird ad.

[suzycat.livejournal.com]

I can imagine it's that icky hangovery feeling I used to get, as a non-smoker, in bars when smoking still occurred in them. Not the same as a booze hangover but just a yuk jittery feeling. I've definitely heard smokers say "I've smoked too many cigarettes" in the past, especially when I was younger.

[jazzybabe56.livejournal.com]

maybe they should also have suggested a triple Scotch chaser with that Marlboro......

[ichigo3003.livejournal.com]

I am utterly bamboozled.

What a miracle indeed.

[dandelion-diva.livejournal.com]

See, I'd be *impressed* if my infant made a tinfoil cowboy hat, not mad...

[fanbot.livejournal.com]

This is my thought too.

[veronica-jay.livejournal.com]

It's a very stylish baby.

[kousu.livejournal.com]

MORE BABY ADS. I don't know if I zomg<3 this one or the cellophane one more. Babies make such good ridiculous advertising.

[whoseline_wlsc]

I'm sure they were smoking more than cigarettes. This ad is so ridiculous!

[neuralclone.livejournal.com]

For a moment there I thought the ad was recommending giving the baby a Marlboro. %-} It's still completely loopy though!

[pseydtonne.livejournal.com]

Sorry to interrupt, but what is your icon from (other than the BBC in the 1970s)? I love seeing it but I can find no context.

[neuralclone.livejournal.com]

Actually, it's from the BBC in 2007 - it's from the "Camberwick Sam" sequence in Life on Mars. :-)

[cory-nickolatos.livejournal.com]

Marlboro: The solution to middle-class housewife drudgery.

[cindyanne1.livejournal.com]

Dang it! I knew I was missing something!!

[misstia]

must be pre-mother's little helper...

[miriamus.livejournal.com]

That is creepy and so hilariously awesome.

[charlotterhys.livejournal.com]

That's at least better than a baby telling their mom to pop some valium.

[suzycat.livejournal.com]

I'd say it's absolutely straightforward - they wanted an ad that targeted the married women market and obviously in the 50s ALL such women were interested in BAAAABIES. So they made it all about how if you smoked you would be a better mother.

[donnalee-kiss.livejournal.com]

Yep, they wanted to help mother with her stress, which only will be worse since she's smoking and polluting her child, probably making it sick in the process.

[chicklet-girl.livejournal.com]

Baby New Year says: SMOKE MARLBORO!

[amelia-eve.livejournal.com]

This is also the period before the introduction of The Marlboro Man. Marlboro was one of the first cigarette brands launched for a specifically female customer -- the Virginia Slims of its day. At a time when most cigarettes were still unfiltered, Marlboro was advertised as "Mild as May" because of the filter tip. I think that's why she never feels over-smoked.

The macho brand makeover of the mid-1950s corresponded with the introduction of the red box, and the cowboy won out as the sole promotional character with the "Marlboro Country" campaign launched in 1964.