Contest Submission-Morton Salt, 1956

[medren.livejournal.com]

I've never tried salted melon, but it sounds interesting...

Comments

[huskyteer.livejournal.com]

That boy has odd eyes, like a husky! Charming drawing.

[beetle-breath.livejournal.com]

I think he's winking?

[woodburner.livejournal.com]

ewwww. I find the very concept revolting.

[bistyboo1974.livejournal.com]

Salting watermelon makes it taste sweeter. Strange but true! Still, I'm with you that the concept kind of goes against the laws of the universe. ;)

[violetscorpion.livejournal.com]

This. =) I really enjoyed salted watermelon during summer vacations when I was younger.

[misstia]

i ALWAYS salt watermelon!

[luke-russell.livejournal.com]

YES! salt causes the tastebuds to swell and increase surface area making almost ANY food taste "more"

[mschaos.livejournal.com]

it is really yummy

same sort of concept when you have prosciutto wrapped around melon - salty and sweet is an awe-SOME combo

[thisprairielife.livejournal.com]

Oh god, I made an antipasto tray a couple of weeks ago and made prosciutto wrapped cantaloupe balls, I could have eaten them all myself.

[electragiselle.livejournal.com]

Salted melon is super delicious... It is also a regional taste and something that older people used to do more. My old baby sitter would salt melons of all varieties.

[woodburner.livejournal.com]

I live in the south, but it's still gross. :X

[marchenland.livejournal.com]

It was always an option when I was growing up (in South Louisiana), but I inevitably put too much salt and then didn't like it. The older people were more likely to salt their melon than the kids.

[teal-cuttlefish.livejournal.com]

I'm 50 and grew up salting melons. I taste them first, but sometimes they are better with a bit of salt.

[bib-specialist.livejournal.com]

It's just that, with all of today's health concerns, it just seems wrong to promote eating anything with salt. Does Morton still advertise like this today?

[losingstreak7.livejournal.com]

ia mister and i certainly doubt it... at least they've probably moved on from watermelon

[singeaddams.livejournal.com]

Prevents goiter! etc...

[splix.livejournal.com]

Everybody in my family except for me salts their melons.

Gosh, that sounds kinda dirty.

[thehappycat.livejournal.com]

Salted watermelon sounds weird, but it does taste good with a little salt. Street vendors in L.A. sell little containers of sliced watermelon, cucumber and mango with lemon, salt and chili powder. I made some at home the other day - a nice snack on a summer afternoon. :)

[thisprairielife.livejournal.com]

What is that called? I'm thinking this would make a good salad course.

[sovereignann.livejournal.com]

Just being an interloper here...but this (http://dinersjournal.blogs.nytimes.com/2010/07/20/how-do-you-eat-watermelons/?scp=1&sq=watermelon&st=cse) in the NYT has a lot of ideas. And there is a grilled tomato and watermelon salad (http://dinersjournal.blogs.nytimes.com/2010/07/05/the-temporary-vegetarian-grilled-watermelon-and-tomato-salad/?scp=3&sq=watermelon&st=cse)

[thehappycat.livejournal.com]

It doesn't have a specific name. I always just called it fruit with lemon and salt.

[randomneses.livejournal.com]

where are these vendors?

[girlchild0aglow.livejournal.com]

In downtown LA, they holler "Mango! Mango! Mango! Sandia! Sandia! Pepino! Pepino!" etc as they walk with their carts, so they're easier to find than, say, the bacon-wrapped-hotdog vendors. They're always in the fabric district, at least.

[thehappycat.livejournal.com]

True. You can always find at least one fruit vendor downtown. If not, it's just as easy to go to the market, buy your own fruit and cucumber, and prepare some at home. Same with the bacon-wrapped hot dogs - at least you know you're not going to get sick from eating street food, something my mom always warns me about when we go to the garment district and I start swooning as I smell the bacon dogs. (drool)

[girlchild0aglow.livejournal.com]

Yessss, whenever I go to downtown LA, I always get pineapple with salt and chili. It's the best walking-around-eating food!

YES

[thehappycat.livejournal.com]

Forgot to add this at first. Is it OK at this late date? Hope so.

Re: YES

[misstia]

you can vote throughout the week! and today is vote counting day and i'm reading all the comments to post the finalists!

Yes

[thisprairielife.livejournal.com]

I like it. And I salt my melons.

[sovereignann.livejournal.com]

I was reading in he NYT about how people like to eat watermelon (http://dinersjournal.blogs.nytimes.com/2010/07/20/how-do-you-eat-watermelons/?scp=1&sq=watermelon&st=cse), and outside of just the tradional, sliced way, or as a refreshing cocktail, a lot of people eat it with feta cheese. Interesting, I know! I had never thought of it, but yeah, having lived in the south for a while now, I know they salt their melon so, this would be the same idea.

[cathouse-mary.livejournal.com]

From the northeast and salt my melon - learned it from my Gran who was from the south.

Of Scotland. :)

[randomneses.livejournal.com]

I've never salted watermelon but my dad, who is from Georgia, always does. I sorta want to try it now.

I love a good sweet vs salty combo

[singeaddams.livejournal.com]

If you do add salt, people, watermelon needs just a little PINCH. Just enough to give the surface juice a little kick. Any more and you'll gag like a chicken.

[cindyanne1.livejournal.com]

I like it both ways... my dad always salts his though. And my mother in law puts salt AND pepper on cantaloupe!

[cremepuff.livejournal.com]

This doesn't surprise me. My mom and her mother both put salt on grapefruit, which isn't QUITE the same thing, but I'm sure it's for the same purpose (to bring out the sweetness).

YES

[vilakins.livejournal.com]

People salt melons? Still, the artwork is cute and happy and summery.

[tanwen.livejournal.com]

It's actually really good on cantaloupe.

yes

[whoseline_wlsc]

This is a cute ad. I always thought it was weird that people salted their melons, but I saw on "Good Eats" that salt actually brings out the sweetness of foods. Very interesting.

[mystical-chickn.livejournal.com]

Never salted a melon (I don't eat very many anyway) but I did put a pinch or two of salt on a rather bland strawberry shortcake once. Made it SO much better.

Also put salt in hot cocoa (again, just a pinch or two), and in those little individual microwave cake thingies that, like, Betty Crocker has, before I put the water in and put it in the microwave. Both of those are too bland to me otherwise.