Contest Entry: Camel cigarettes ad, 1942

[pythiaprophet.livejournal.com]

Comments

[pythiaprophet.livejournal.com]

But if you think of it in terms of what happened after to war and the fact that she is smoking a "mild" cigarette because she obviously couldn't smoke the same things as the boys its clearly sexist.

[elementalv.livejournal.com]

Actually, the mild cigarette taste has validity in terms of selling point, since women tend to have more taste buds than men (http://findarticles.com/p/articles/mi_gGENH/is_20050229/ai_2699003771/). The people at R.J. Reynolds may not have had scientific research to back them up, but I'm willing to bet the marketers had a wealth of empirical evidence to suggest that women disliked stronger flavors in general.

[pythiaprophet.livejournal.com]

Yet she is still considered a girl to them in the advertisement and is doing "a man's sized job" not to mention her perfect hair and nails... when in real life she would be equally as sweaty as the men she was training.