Actually, the mild cigarette taste has validity in terms of selling point, since women tend to have more taste buds than men (http://findarticles.com/p/articles/mi_gGENH/is_20050229/ai_2699003771/). The people at R.J. Reynolds may not have had scientific research to back them up, but I'm willing to bet the marketers had a wealth of empirical evidence to suggest that women disliked stronger flavors in general.
![[community profile]](https://www.dreamwidth.org/img/silk/identity/community.png){kind=small}
![[personal profile]](https://www.dreamwidth.org/img/silk/identity/user.png)
timeasmymeasure
no subject
Date: 2010-07-06 01:42 am (UTC)