1940s National Dairy Products ad, or, words mean different things now

[sienamystic.livejournal.com]

Comments

[bagecka.livejournal.com]

do i spy a miracle whip ad on the back?

[outsdr.livejournal.com]

Oh, that's not Miracle Whip ...


Ah. You said on THE back, not HIS back.

[bagecka.livejournal.com]

haha...gross XD

[cory-nickolatos.livejournal.com]

I'll take a double order of that beefcake, please.

[tink-queen.livejournal.com]

'fagged flier?' XD

...Dammit, it's too easy.

[suzycat.livejournal.com]

I have a sneaking suspicion it's not actually done cluelessly. That pic is just like the kinds they had in "physique" ads. I would not be at ALL surprised if some naughty gay art director did it on purpose and his client either didn't get the insinuations OR did, but knew they could be read either way.

[tink-queen.livejournal.com]

Hmm, I dunno. Did they use the word fag in that sense back in the day?
...he does look quite like any other male model I've met. Gay and full of themselves, while I drooled but didn't stand a single chance for having girl parts XD

[suzycat.livejournal.com]

I'm not sure, to be honest. But it's a pretty damn gay ad I reckon.

Sometimes adverts that are trying so hard to be all butch and manly end up being as gay as all get out for that very reason. I once read an advertisement for becoming a Marist Brother that was written in the form of a short story. The brother who wrote it was trying so VERY hard to indicate, without actually saying it, that having a religious vocation was not about being sexually "deviant", but the choice of many fine young men who liked to drink beer, play rugby and date girls. It's just that their admiration for Brother Kevin was so much stronger than the desire to get married and have kids, and besides, the Marists still had beer and good blokey times together! Nothing at all queer about them!

[tink-queen.livejournal.com]

Haha, yeah, it kinda has an overtone...yet my fave part is the first paragraph. Ahh, real Madison Avenue poetry.

LOL at the story you mentioned.
(and on that note, oh, sure, it's OK when it's religious, but write that same relationship in Lord of the Rings and everybody thinks Frodo and Sam are totally gay for each other...) XD

[autochrome.livejournal.com]

Chiming in to say that yes, 'faggot' & 'fag' were both in use by the early '20s, so the double entendre holds. Success!

[tink-queen.livejournal.com]

YES!!!!
Wow, now I like this ad more than ever.
*saves*

[margokennedy.livejournal.com]

this an intense ad

[corridor7f.livejournal.com]

Love the belt on his swim trunks.

[suzycat.livejournal.com]

I suppose they were the kind of fabric that might fall down when wet...

[outsdr.livejournal.com]

One can only hope.

[baron154.livejournal.com]

I love the belt too. But you know what's odd to me is that before the mid-50's, men always covered their navels it seems, in pictures like this. In movies and ads, it recurs. Was the belly botton once considered a "private part", or immodest to show? It's just interesting.

[njbearcub1.livejournal.com]

Well, I remember it was that way for women. Even up until "I Dream Of Jeannie", when Barbara Eden said that they had to refit her harem outfit so that her navel was covered up.

[whoseline_wlsc]

He's cute. I'm not sure "fagged flier" would go these days, though.

[weekendpbs.livejournal.com]

sipping milk out in the hot sun? gross!

[tink-queen.livejournal.com]

I dunno, I kinda wanna go out to the beach with my fashionable milk bottle with two bendy straws...
...but then this might be the effect of the overly sensual model.

[sienamystic.livejournal.com]

[kar3ning.livejournal.com]

"Fags" aside.. are they trying to say that milk cures PTSD??? Awesome.

[evilfoo.livejournal.com]

His milkshake brings ALL the fagged fliers to the yard!

[write-light.livejournal.com]

WIN! XD

[charliesmum.livejournal.com]

'Eddie doesn't wear his Purple Heart and his Air Medal on the beach.
No, he keeps them in his flat so he can ask people he wants to shag if he'd like to see them.

(He looks the tiniest bit like my biological father who was actually a pilot during WWII, actually.)

[write-light.livejournal.com]

Hmmm, TWO straws.... Just sayin' ;)

Gah, now I want a "jumbo chocolate milkshake" :(