I had in friend in high school who drove a Dodge Dart. Probably not from 1960 (I went to high school in the early '80s) but it was a cool car, if a bit oversized.)
Thanks for this. The '60 Dart was a far nicer-looking car than the hideous '61. The same goes for the '60 vs. '61 Plymouth, speaking of which, the Dart represented the first serious internecine cannibalism at Chrysler; it was nearly identical in dimensions to the Plymouth. Formerly there had been significant dimensional differences between anything you could buy from Plymouth and anything you could buy from Dodge. Things grew a little less self-defeating for '63 when the Dart name replaced Lancer as Dodge's compact brand — the '63 Dart, with the exception of the wagons, rode a 111" wheelbase while the mechanically-identical Plymouth Valiant was on a 106" wheelbase — but came back in full force for '74 when there ceased being any but minor cosmetic differences between a Dodge and a Plymouth of any size and price class. By the late '70s quality control slipped so badly at Chrysler that "Plodges" were known to come down the line (badged as Plymouth on one side and Dodge on the other), but nobody could hold a candle to GM for plumbing the depths of cynically badge engineering identical (and identically godawful excuses for) cars into cookie-cutter ChevrOldsmoBuAcs.
In the ad, the small box even compares the Dart models to Plymouth, Ford and Chevy models. Curious that Dodge was allowed to go after Plymouth like that instead of expanding into DeSoto territory.
Ohhhhh..I love this. LOVE Darts; always have. I also really enjoyed this community. Sorry, though, I have to leave it because the ads are OH SO SO HUGE that I can't get past them to get to my friends' list. Thanks for a lot of enjoyment, though :D
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Date: 2010-05-04 12:46 am (UTC)Carry on.