Modess

[corridor7f.livejournal.com]

Comments

[nekusagi.livejournal.com]

What the fuck

[leoprincess.livejournal.com]

So...women only read flowery things? I'm trying to figure out the concept behind this ad.

[nekusagi.livejournal.com]

My guess is the ad guy just wrote down whatever was in his acid trip and decided to use that.

[leoprincess.livejournal.com]

Makes sense.

[archanglrobriel.livejournal.com]

It's even better than that...those flowers look very much like either the work of Andy Warhol or an Andy Warhol knock off....

so not only clueless ad guy on acid trip but collaboration with flamboyant gay illustrator working together to come up with "what women want in their menstrual supplies" campaign.

The answer: lots and lots of flowers. And a fuscia wig. Naturally. Well done, gentlemen!

[suzycat.livejournal.com]

She is so very fresh thanks to Modess, she's not only LIKE a flower, she IS a flower!

[graaaze.livejournal.com]

Oh, hello Helena Bonham Carter!

[leoprincess.livejournal.com]

I knew I wasn't seeing things!

[reversedrising.livejournal.com]

I thought she looked just like her as well!

[gillianinoz.livejournal.com]

That's why I clicked to read comments - just to see if anyone else thought she looked like HBC!

[keristars.livejournal.com]

I don't believe that this is a Modess advert :O

Where is the ballgown? Why are there words other than "Modess. . . .because"?!

Who has perpetrated this blasphemous photochop job. ಠ益ಠ

[freezer.livejournal.com]

I wonder how many innocent parents were subjected to "Because of what?"

[dachsie-mom.livejournal.com]

"Modess...because."


People have wondered about that tag line for years. "...Because...WHY!?!?!"


Waaaay back in the early 1990s, I stopped at a highway rest station in Iowa to use the pay phone. And the women's hygiene product dispenser in the bathroom bore this logo:

"Modess...because

of the whisper-soft fabric shield."


I have never forgot that! :-) I finally had an answer to the question plaguing millions since at least the 1950s.

I wonder if that's the ONLY complete version of the logo, or if there are other versions lurking about on the back roads of America?

[suzycat.livejournal.com]

Modess ... because

there is blood coming out of your vagina.

[moonjaguar.livejournal.com]

I know I barraged my parents, grandparents, aunts, uncles, cousins, siblings and random gas station attendants with "Because WHY???" when I was little. Modess dispensers were pretty ubiquitous-- except in central Wisconsin because Kimberly-Clark had plants there and Kotex was queen. I almost said "Kotex was king" but that didn't sound right...

[pink-porcupette.livejournal.com]

I love this!

[ladymech.livejournal.com]

You know, I like the flower newspaper concept. But I'm clearly putting too much thought into it because it's all nearly the same flower. Why so many purple tulips? What type of alphabet is that? Unless it's like the flower version of Egyptian heiroglyphs or something.

Why do things like this stay in my head instead of things I need to remember?

[cionaudha.livejournal.com]

Nothing says "discreet" like a wtf purple wig.

[moonjaguar.livejournal.com]

I want that wig like a million dollars though!

[cremepuff.livejournal.com]

Oh, the 60's. *shakes head*

[misswithers.livejournal.com]

This is awesome! Women read flower language!

[chicklet-girl.livejournal.com]

I call shenanigans. When I'm having my ladytimes, I'm completely unable to read flowers. MODESS LIES.

[lunchiesdogangl.livejournal.com]

"Are you free, Captain Peacock?"

[fishstickmarie.livejournal.com]

Lol. My first reaction to this was "oh it's young Mrs. Slocombe!"

[rawbery79.livejournal.com]

Totally thought of that, and love the icon!

[parkerbenchley.livejournal.com]

Hehe, same thought here.

Now, am I the only one goggling at the "magic channel of protection?"

wtf?

[tydyehippo.livejournal.com]

I think she is kinda looking like Faye Dunaway/Joan Crawford!

ONLY MODESS NAPKINS!!!!!!!!!!!!!!!!!!

[thehappycat.livejournal.com]

Lovely ad, although I wonder what reading the newspaper in a fuchsia wig has to do with feminine protection.

This ad makes me think of going to the newsstand and finding newspapers from all over the world. To someone who can't read a foreign language, the script on the newspaper might as well be row after row of pictures of flowers, I would think.