A purple car with brown velvet upholstery? Yes, please.

[chamisa.livejournal.com]

Ad for Velmo Upholstery from the May 15, 1926 edition of The Literary Digest.

Comments

[janenx01.livejournal.com]

Mohair velvet, no less! Do want!

[samtyr.livejournal.com]

This is fascinating. Now I'm curious to know how many were ordered, which make/models were chosen and how long they lasted.

[chamisa.livejournal.com]

I'd be interested in that as well.

I did a bit of Googling and found that an industrial film was made in 1926 called The Story of Chase Velmo: The Perfect Mohair Velvet. That would be a kick to watch now, I imagine.

[chicklet-girl.livejournal.com]

*covets*

[keristars.livejournal.com]

Eurrrgh. Mohair velvet sounds incredibly itchy. but I guess back then, you wouldn't have bare skin touching it - there's sleeves and wraps and gloves and skirts to protect you.

The purple car with brown interior is so awesome, though.

[meezergal.livejournal.com]

Exactly. I don't think mohair velvet is all smooth and soft like a silk velvet or a velveteen is. Those fabrics would wear out awfully fast, what with sliding in and out of the car all the time.

[keristars.livejournal.com]

Well, I don't think any velvet is smooth or soft, but velvet + mohair seemed like a recipe for ick. But maybe in addition to being durable, it was meant to provide traction for silky fabrics, so you're not sliding around and getting worse wrinkles?

[meezergal.livejournal.com]

I love the nap of velvet--I think it's soft. :) I agree with you about the mohair being horrible, though, and maybe meant to provide traction for slippery, silky fabrics. Can you imagine sitting bare-legged on it in the hot, humid summertime? Yikes!

[chamisa.livejournal.com]

I've never felt mohair velvet myself...it sure sounds luxurious, though!

The ad makes it sound like its selling point is that it won't wear out, it resists "unusually hard wear". I wonder if that was actually true.