[identity profile] gotham-syren.livejournal.com posting in [community profile] vintageads
Finding girdle and undergarment ads in Mademoiselle magazine is pretty much shooting fish in a barrel. I counted 24 in the April 1956 issue.

Magic Oval Crotch Pantie

Peter Pan Two Hue

Vanity Hi-Jinx

Gossard Girdle

Lady Marlene

Platex with Fabricon for hold-in power

Lacies by Simone

Soft-Skin by Real-Form hipmates

New Slant by Silf Skin

Date: 2009-06-03 11:46 pm (UTC)
From: [identity profile] freezer.livejournal.com
They still sell those type girdles/"Support garments", don't they?

Date: 2009-06-04 02:31 am (UTC)
From: [identity profile] reynardo.livejournal.com
Yup, at the underwear department of large stores, and in places that deal with the "more mature" woman. They're not cheap, but if you've ever sprained your ankle at the same time as you gave up smoking and you have a fitted bridesmaid's dress to fit into, they'll do wonders.

Um... so I've heard.

Date: 2009-06-04 12:13 am (UTC)
From: [identity profile] tanwen.livejournal.com
My Mom used to work for a military transport company back in the late 1940's & she said the only good reason to wear these was that the guys on the flights couldn't pinch her butt!

Date: 2009-06-04 12:25 am (UTC)
From: [identity profile] meleth.livejournal.com
Glory be, panties that will stay up without stays. The magical things science is doing for us, I swan.

Date: 2009-06-04 12:44 am (UTC)
From: [identity profile] daphnep.livejournal.com
I never can resist a good Magic Oval Crotch!

Date: 2009-06-04 01:46 am (UTC)
From: [identity profile] soupdupcosmogrl.livejournal.com
I misread that as "magic ORAL crotch" and was like, woah, now...

Date: 2009-06-04 02:50 am (UTC)
From: [identity profile] countessof-roth.livejournal.com
I would rather wear a fully boned corset than one of those..... Yuk

Date: 2009-06-04 04:52 am (UTC)
From: [identity profile] amiga500.livejournal.com
I would totally wear that Lady Marlene get-up.

Date: 2009-06-04 05:19 pm (UTC)
From: [identity profile] seamonkey-mags.livejournal.com
My own magic oval crotch itches just thinking about being stuck in one of those synthetic horrors all day. Ugh.

Date: 2009-06-04 06:56 pm (UTC)
From: [identity profile] del-ruby.livejournal.com
Of course it won't ride up - where the hell would it go?!

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