(no subject)

[kokosbolla.livejournal.com]

Comments

[boomstick.livejournal.com]

D:

What year is this from?

[girlchild0aglow.livejournal.com]

I can't stop going "OMG!" and boggling.

[pink-porcupette.livejournal.com]

I don't know how this is somehow surprising... "Negro" used to be the acceptable term for people of African ancestry. It wasn't a racist term- for example the United Negro College Fund was founded at a time when that was an acceptable name.
Granted, the little silhouette is sort of a caricature, but it doesn't seem to be done in a blatantly racist way. :/

[3cthelion.livejournal.com]

iawtc. additionally, advertising to specific ethnic groups is no different than advertising to different ages or genders. they will have different spending habits for some things and therefore advertising directed to them would have benefits. though, agreeably, the phrase "are you selling them affectively" could have been worded better.

[wldrose.livejournal.com]

im betting its a fake no phone number and the billon is wrong in the 50 that was how we counted the GDP in the 40-50s

Fifth ave was not where marketing was done that was madson, it is (2 blocks from my school trust me)

and the "are you selling them" thats just bad taste

so

FAIL

[k-diddy.livejournal.com]

Not fake. Google saves (http://books.google.com/books?id=gmP2kkCMW-0C&pg=PA89&lpg=PA89&dq=Negro+Market+Organization&source=bl&ots=UO9dWJUYF4&sig=RB3FlRik4ZvlGvtkpkF86RWT9y4&hl=en&ei=N1AkSoGRMY-OMsON4J4J&sa=X&oi=book_result&ct=result&resnum=1) the day (http://goliath.ecnext.com/coms2/gi_0199-3882807/75-years-of-ideas-News.html). The office was probably on Fifth Avenue because Mr. Sullivan was an African-American, so he wasn't welcome on Madison.

[garden_hoe21]

"im betting its a fake no phone number and the billon is wrong in the 50 that was how we counted the GDP in the 40-50s "

Sorry?

[wldrose.livejournal.com]

sigh dont try and post and kitten wrangle at the same time aside from making no sence when i looked up us GDP for 1950 I lost a decimal point.

Just never mind

[angstzeit.livejournal.com]

Does anyone imagine this isn't happening today?

[k-diddy.livejournal.com]

Oh, it happens -- just substitute "urban" for "Negro."

[froghazel.livejournal.com]

Exactly

[thomasirvin.livejournal.com]

I've seen a bus stop ad in downtown Chicago that says something like "What do you say to 32 million [or some such number] potential customers? Hola." It was an ad for Telemundo, the Spanish-language network in the USA owned by NBC Universal.

[mary-shelley77.livejournal.com]

At first I thought the ad was asking if people were selling their Negroes properly. D:

[paularubia.livejournal.com]

This has been picked up by Gawker:

http://gawker.com/5274507/when-only-shameless-appeals-to-commerce-could-sell-disinterested-corporations-on-the-african+american-market

[misstia]

AWESOME!!!! Love Gawker!!!

[xellos-otaku-21.livejournal.com]

Damn 4chan has affected me. I spent a good minute cackling over this... subtle piece of work.

[vp19.livejournal.com]

I concede that the line "Are you selling them effectively?" almost seems like a reference to the slave trade around 1849 instead of advertising around 1949 (the line should have been "Are you selling to them effectively?"), but the premise here was to promote the largely invisible black-oriented media of the time. After World War II, in addition to some traditionally black newspapers and magazines, a few radio stations began programming geared to blacks, such as Chicago's WVON (the call letters stood for "Voice Of the Negro"). The famed Atlantic Records label began in 1947, selling both jazz as well as rhythm and blues music to a black audience; in ensuing years, a number of white listeners joined in.