[identity profile] write-light.livejournal.com posting in [community profile] vintageads

A kitty?  At a groovy underground cinema?



The text on the bottom right side is especially cringe-worthy:

What to say during intermission:  Andy Warhol is getting cold.  Be-Ins are better than Happenings because you feel more a part of it.  As Professor Marshall McLuhan says, "Media is the message." (You don't know what all this means? Don't worry; neither do the other people who are saying it, but act like you do.) 

So wrong in so many ways. :(  And lest McLuhan be tossed off (and misquoted), here's his point:

The Medium is the Message

McLuhan is especially insistent that an analysis of media content is meaningless—misses the point—since it is the medium which carries the lion’s share of the communication. Simply put, the medium affects the body and the psyche in relatively unconscious ways; thus it is more powerful than the message, which largely appeals to the conscious mind.

By placing all the stress on content and practically none on the medium, we lose all chance of perceiving and influencing the impact of new technologies on man, and thus we are always dumbfounded by—and unprepared for—the revolutionary environmental transformations induced by new media.

--http://deoxy.org/media/McLuhan

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