Contest entry

[cactuswren.livejournal.com]

I'm pretty sure I've posted this before, but here it is again in celebration of that catchy product name that just rolls off the tongue so easily:



(Good Housekeeping, 1933.)

Comments

[elementalv.livejournal.com]

Hexylresorcinol Solution S. T. 37 -- Named by scientists who couldn't understand why anyone would want to name it something other than what it is.

It's just as well that Merck bought them back in 1953, because I'm pretty sure Merck had an actual marketing department even back then.

[cactuswren.livejournal.com]

Googling the product name produces a number of articles published in medical journals in the 1930s and 1940s, analyzing this substance's efficacy on everything from trench mouth to an infection carried by roundworms.

[cindyanne1.livejournal.com]

I totally pronounce the name of this stuff in my head as "Hexalalalalala"

XD

[fledgist.livejournal.com]

What do average hospitals use?

[erik]

Oh you know, straight lye...

YES

[franklanguage.livejournal.com]

I say YES.

[columbina.livejournal.com]

And yet, as I noted a few weeks back when this same ad appeared, the product is still being sold under the same clumsy name: http://www.amazon.com/S-T-37-Antiseptic-Liquid-Oral-Reliever/dp/B000NUSYC8

Could NO one come up with a better name for this stuff?