For the same reason a lot of items -- right up through the 1950s and into the '60s -- were price-marked "Slightly higher west of the Rocky Mountains". Before the Interstate Highway System, the Rockies presented a serious challenge to getting products into the far west. (Why the Great Atlantic and Pacific Tea Company couldn't be bothered to engage a bakery in California escapes me.)
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timeasmymeasure
no subject
Date: 2010-08-17 08:10 pm (UTC)