They had to convince housewives to switch from butter or lard. Vegetable shortening's actually a pretty important product in the history of advertising--it was one of the first products that was marketed based on extensive consumer research. The comic book style ads we're seeing heralding how light and digestible the product is are directly related to the questions housewives had about this new shortening.
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timeasmymeasure
no subject
Date: 2010-05-06 02:20 pm (UTC)