Do you think they're trying to get a message across?

[cactuswren.livejournal.com]

I count the word "digestible" occurring fifteen times in this ad.

Comments

[chocoholicbec.livejournal.com]

The walnut squares don't sound too bad - but what exactly is Crisco? I am sure we don't have it here.

[murakozi.livejournal.com]

Crisco is just vegetable shortening.

[murakozi.livejournal.com]

Between this and the ads we've seen for another shortening (Spry or something like that?) I'm wondering what the deal was with 'indigestible' food back then.

[koboldmaki.livejournal.com]

Why do those potato boats look so delicious to me?

[erik]

Hydrogenated vegetable oil.

[chocoholicbec.livejournal.com]

Sounds delicious.

[erik]

It's light and digestible!

...And really really bad for you.

[baron-waste.livejournal.com]

You doin' a low-carb diet? That might do it.

[chocoholicbec.livejournal.com]

I wonder if I could bake those walnut squares and the pie, but replace the Crisco with some other vegetable oil. Like canola.

[erik]

Well maybe. But what they replaced with Crisco in that recipe was butter.

[mackinzie.livejournal.com]

"Jim" "Ida" "Jim" I don't really see that many pronouns. Did the ad people think we were going to forget their names?

[gingerspark.livejournal.com]

but what I want to know is if the product is digestible? ;P
LOL

[write-light.livejournal.com]

I'm sure I wouldn't know - D: I thought the OP was entering the Godawful Food contest.

[write-light.livejournal.com]

indubitably!

[elgoose.livejournal.com]

Or lard. Especially in the pie crusts. Lard makes great pie crusts, actually.

[misstia]

they could repost this starting sunday! :)

[misstia]

wow...an auntie like aunt jennie from spry....digestible as like spry....crisco is committing a MIDNIGHT ROBBERY of spry!!!

[hooverdam.livejournal.com]

They had to convince housewives to switch from butter or lard. Vegetable shortening's actually a pretty important product in the history of advertising--it was one of the first products that was marketed based on extensive consumer research. The comic book style ads we're seeing heralding how light and digestible the product is are directly related to the questions housewives had about this new shortening.

[charlotterhys.livejournal.com]

We used to use Crisco all the time. It made the best cookies.

[zhukora1.livejournal.com]

If Crisco makes her food that much more digestible than whatever she was using before, I really have to wonder what she was using. Paraffin?

[blue-sky-lark.livejournal.com]

Is that Eddie Izzard I spy in your userpic?


If so, you are totally my Hero of The Day!

[cactuswren.livejournal.com]

Laura Shapiro, in her book Perfection Salad: Women and Cooking at the Turn of the Century, observes that Crisco was regarded as a breakthrough for a number of reasons -- including that with it, the cook could achieve a perfectly white, absolutely flavorless white sauce. Ordinary white sauce, made from two tablespoons of butter, two tablespoons of flour, and a cup of milk -- essentially an unflavored Béchamel, as Shapiro points out -- was an essential ingredient in American cooking of a century ago ("There was virtually no cooked food that at one time or another was not hidden, purified, enriched, or ennobled with white sauce"); but it could never be perfect in color, and always had that intrusive quality of flavor. But, "With the Crisco white sauce, scientific cookery arrived at a food substance from which virtually everything had been stripped except a certain number of nutrients and the color white."

[whoseline_wlsc]

The walnut squares and lemon pie sound kind of good. The potato boats...not so much.

[emmuzka.livejournal.com]

In the light of what we now know about trans fats, it makes me wonder what current health arguments turn out to be straight out lies in the future. I'm betting on "Non-fat is healthy" and "the more fiber the better!"

[gingerspark.livejournal.com]

*bows*
It is indeed ♥