Mortein: "Louie The Fly" Campaign

[mangodebango.livejournal.com]

One of the longest running and most popular ad campaigns in Australia.

Originally created in 1957 for Mortein fly spray, this 1962 version which started the jingle has continued through the years.

Louie the Fly - Mortein Fly spray (1962 version)

Louie the Fly - Mortein Fly spray (1980's version)

There's also a more recent 1990's version among others.

Comments

[drhoz.livejournal.com]

there was also the recent fake controversy where it they claimed they were going to retire Louie. Of course, it was just a publicity campaign, as usual.