ext_8047 ([identity profile] rainbow-goddess.livejournal.com) wrote in [community profile] vintageads2010-08-02 12:15 pm

Contest Entry -- Coke



I dunno. If they want to keep their slim figures, maybe they shouldn't be drinking Coke.

Yes

[identity profile] thisprairielife.livejournal.com 2010-08-02 07:38 pm (UTC)(link)
You're right, they should be snorting it.

Re: Yes

[identity profile] splix.livejournal.com 2010-08-02 07:50 pm (UTC)(link)
Ha! Good one.

[identity profile] 1girl.livejournal.com 2010-08-02 07:49 pm (UTC)(link)
"The pause that refreshes" is such a weird and awkward sounding tag line.

yes

[identity profile] willowind76.livejournal.com 2010-08-02 08:10 pm (UTC)(link)
yes for bikes...
ext_78889: Elizabeth I armor (confused)

[identity profile] flummoxicated.livejournal.com 2010-08-02 08:12 pm (UTC)(link)
Is this from when the Coca in Coca-Cola was cocaine? If so, I guess you might lose weight?

[identity profile] keristars.livejournal.com 2010-08-02 10:28 pm (UTC)(link)
IIRC, the cocaine was removed from Coke before 1900, and this ad is from ... probably the early 1930s, going by the women's hair and clothing and the portion size. (Though I could be wrong, but it also feels like an early 1930s advert.)


But from prior to then, when it was still in the recipe? sure, why not :P

[identity profile] splix.livejournal.com 2010-08-02 08:15 pm (UTC)(link)
On the other hand, the portions look small and wee, not like 44-oz Behemoth Gulps.

[identity profile] janenx01.livejournal.com 2010-08-02 08:32 pm (UTC)(link)
And they're exercising. A tiny soda and bike riding isn't going to hurt anyone.

[identity profile] cindyanne1.livejournal.com 2010-08-02 09:18 pm (UTC)(link)
What gets me is it saying "... the drink that keeps you feeling fit..."

I think Coke may be a lot of things, but it's not particularly healthy. It's not horribly unhealthy, of course... but this ad seems to market it as a sports or health drink, and that it sure is not lol.

That said, I'll drink (diet) Coke during exercise. I'm just sayin!

[identity profile] herbadness.livejournal.com 2010-08-03 08:36 pm (UTC)(link)
Now regular Coke is extremely unhealthy with its high fructose corn syrup formula. It's like giving your liver a shot of tequila-without the high. Can't figure out why the FDA doesn't ban its use. But in those days, Coke was a once in a while treat, not guzzled by the half gallon a day.

[identity profile] girlchild0aglow.livejournal.com 2010-08-02 09:38 pm (UTC)(link)
Heh, this is like the LifeWaters and Sobe and whatnot. It's pale-colored Kool-Aid with added anti-oxidants, but it must be healthy if attractive people are drinking it while biking!

[identity profile] minniemousegirl.livejournal.com 2010-08-02 09:48 pm (UTC)(link)
Well, after looking back and thinking about it, people then were much healthier than we are now. Coca-Cola was a treat, but people were not exposed to as much food as we are now either. They enjoyed being outdoors more and socializing with one another which kept them slimmer and healthier. Our foods have so many chemicals and whatnot which contributes to obesity which they did not have to deal with on such a large scale (no pun intended!LOL!). Most importantly, we are too connected to our technology which keeps some of us inactive. Coca-Cola is only a tiny part of our current unhealthy lifestyle/eating habits. I honestly don't think people guzzled it down as much as we do today.

[identity profile] itskelp.livejournal.com 2010-08-02 09:58 pm (UTC)(link)
no instead they guzzled down booze while chain smoking!

there's unhealthy people in every era dude.

[identity profile] seamonkey-mags.livejournal.com 2010-08-03 03:15 am (UTC)(link)
Not exactly. I don't know how you could compare rates of enjoyment of being outdoors with now. And you're not considering the poorer sort of people who wouldn't have a heck of a lot of time for cavorting, just the same as today. And, you know, the Great Depression.

There were fewer prepared foods, yes.

But then they also had a whole lot of diseases and illnesses that medicine couldn't deal with. Polio, rickets, scarlet fever, infections, tuberculosis, occupational hazards. Refrigerators were a luxury.

It's not quite "things were great back in the day." Life expectancy was 59.7 years in the 30s vs 77.8 in 2005.

(http://en.wikipedia.org/wiki/Great_Depression_in_the_United_States -- note some of the estimates of malnourished children under "Facts and Figures")

Anyway, fat does not necessarily equate poor health, much as thinness doesn't necessarily mean good health.

[identity profile] pink-porcupette.livejournal.com 2010-08-02 10:00 pm (UTC)(link)
All the servings I've seen of soda in older advertisements like this look really small, like six ounces or less maybe. It couldn't have much calories, and in the days before energy drinks it was probably a decent caffeine fix.

YES

[identity profile] thehappycat.livejournal.com 2010-08-05 11:16 am (UTC)(link)
Well, it probably wasn't so bad to have a relatively small glass of soda - only a few ounces, compared to the 44 oz. Big Gulps that are the norm these days. Plus, no high-fructose corn syrup!