These are very pretty! Actually, I like a lot of things about these ads. The family in the first ad looks Asian, but there's no hint of stereotypes or racism that I can see. I also like the way the ads depict women positively as people who can actually operate a motorcar competently. The ad copy also doesn't talk down to you. What the hell happened to advertising after this time?
I'm fascinated by the history of women and cars. Driving gave them freedom that they didn't get in a lot of other areas of society. By the time of my mother's generation (1950s) it was long expected that girls would get a license to drive just like the boys.
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vintageads2013-07-29 06:11 pm
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I'm fascinated by the history of women and cars. Driving gave them freedom that they didn't get in a lot of other areas of society. By the time of my mother's generation (1950s) it was long expected that girls would get a license to drive just like the boys.