Coca Cola (1935)

[pikkewyntjie.livejournal.com]

I liked this chick so much that she's one of my icons now!


The thing on her head . . . an interrogation device? An early EEG machine? Nope. She's just getting her hair curled. I remember the first time I saw a permanent wave machine in a museum when I was a kid and to this day the idea of those things terrifies me. If nothing else, this looks horribly uncomfortable. 

Comments

[versailles-rose.livejournal.com]

My ex's grandmother told me that once, during WW2, she was hooked up to a permanent wave machine and the air raid sirens sounded. She said she just sat there and let her hair get curled. She wasn't going to let a buzz bomb alert spoil her hair.

[misstia]

remember you can posts icons made from vintage ads any time!!! :)

[pikkewyntjie.livejournal.com]

I don't blame her. After sitting that long to get hooked up to the thing, I wouldn't be in any mood to undo it all. Besides, in the time it would have taken to unhook her, the bombing would probably be over with.

[pikkewyntjie.livejournal.com]

I've been wanting to do that again when I had the time. That was fun! I haven't made to many new icons lately, though. :)

[hutchlover.livejournal.com]

Oh look! It's Mr & Mrs Frankenstein's daughter.

[singeaddams.livejournal.com]

Poor girl! I'll drink a coke in her honor.

[laurel-hardy.livejournal.com]

She's getting a 'Marcel' wave. Coupons for freebies used to be given out at movie theaters back in the day when people paid a nickel and got 2 features, news reels, cartoons AND air conditioning when that was new. Sometimes Marcel waves, sometimes dishes. http://www.1920-30.com/fashion/hairstyles/marcel-wave.html

[pikkewyntjie.livejournal.com]

Unlocking post.

I wonder if anyone ever got the idea to put these in a theater so women could watch movies while getting permed. Probably not. Multitasking wasn't a big priority then. Besides, you could always read a magazine and you definitely could gossip!

I've always though the style that I typically associate with Marcelling was very pretty.

[mjspice.livejournal.com]

Yikes.

[branwynn.livejournal.com]

It made a great icon!

The electrical perm was probably the beginning of the term 'beauty is pain' since having your hair catch on fire was a major problem.

[pikkewyntjie.livejournal.com]

Thanks! I'm not sure when the expression "beauty is pain" came along, but women have been doing painful things to themselves in the name of "beauty" for millennia. I wouldn't be surprised if there weren't some horrible accidents because of these things. Electricity + water + strong chemicals + human flesh = what could possibly go wrong?

[dystatic.livejournal.com]

she looks like some sort of strange sea creature

[1geek-queen.livejournal.com]

Yikes! o_O I'm glad curling hair is a lot less work, nowadays.

[pikkewyntjie.livejournal.com]

Not to mention completely optional fashion-wise. My hair is very straight so I put it through a lot of torture back in the 80s, but at least I never had to be hooked up to a machine! I'm glad straight hair is in style again. Not that I care about it much anymore. My hair is in a ponytail about 90% of my waking hours these days.

[1geek-queen.livejournal.com]

I am, too. I can't do much with my hair, so I usually just wash it, dry it, brush it, and go.