write_light ([identity profile] write-light.livejournal.com) wrote in [community profile] vintageads2012-12-21 08:45 pm

The poor thing!

Charmingly illustrated (apart from the ice cream itself.)

Wall's Ice Cream, 1953

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[identity profile] laurel-hardy.livejournal.com 2012-12-22 06:11 pm (UTC)(link)
Clearly I didn't, so thanks for the info. Pardon me for saying so, but I thought given the dates offered these seemed old fashioned in style, because I'm American. In the early 50s we, having gotten through World War II with little in the way of infrastructure damage, were all up, up, and away while Britain especially had been pounded. You all had more to do in the way of recovery before you could go forward, so the dated quality makes. And I'm sure 'old-fashioned' spoke quite directly to a sense of stability there at the time, so this makes sense to me.

[identity profile] zoefruitcake.livejournal.com 2012-12-22 07:15 pm (UTC)(link)
If you notice it gives instructions for wrapping the ice cream in newspaper to keep it cold until serving because few people had refrigerators, let alone freezers. Somewhere I have some Wall's recipe cards and they include instructions on how to make your own quilted bag to keep it cold in