It seems like having your family members lob glass objects at you as you make the dash for work might preclude the need for a laxative. I think if my father was leaving for work in his drawers when I was a kid (or a teen, anyway) I might have been throwing heavy, breakable objects at him, too. Thanks for coming home drunk again last night, dad.
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1. Really? Take a bottle and a drinking vessel both made of glass to go? That seems awkward, at the very least. They had no cup holders back then!
2. Drinking a big glass of laxative and then going to work, where the dude will be when the laxative kicks in...
3. Dude forgot his pants. The family is more concerned about him pooping then wearing pants.
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I think that's the whole point of the ad - he may forget his pants, but he never forgets his Sunsweet! (That's why "never" is underlined in the copy)
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How about a simple one-line header?
ETA:
.....
Thanks, lj, for screwing with me! Sheesh.
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Not so great pitch.
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Surely the raw materials aren't that consistent in their content?