Contest Entry: Chicago Metropolitan Mutual Assurance Company (1965)

[pikkewyntjie.livejournal.com]

I don't get what they're fighting about or the message the company is trying to convey, but the kid standing up might want to be mindful of his groin. 
I wondered if this ad might have been part of series, but I could never find any evidence of that. From what I can tell, the company ran only one ad a year for several years. This one ran in Ebony for a few years beginning in 1960, but usually as a half-page ad. The one from 1959 is unrelated to this one and is too boring to post as it just shows the front of the building, but it does feature a nice family of floating heads. Later ads were more generic "you need insurance because" type without the threat of neighborhood bullies.