Soul Train meets breakfast cereal

[batagur.livejournal.com]

1974

This use to be a favorite on my family's breakfast table.

Comments

[rum-cake.livejournal.com]

...I can't decide whether this is supposed to be a pun or not.

[freezer.livejournal.com]

Whatever those animators were smoking, I want some.

[whoseline_wlsc]

I never cared for CoCo Wheats, but I do like that little jingle!

[blucola.livejournal.com]

I remember that commercial! Usually, though, we had Rice Crispies or Corn Flakes.

[splix.livejournal.com]

Was it like flakes or puffs, or was it more like cream of wheat?

[batagur.livejournal.com]

It was like Cream of Wheat. The problem was the consistency, however. it got rubbery fast. That is why I usually preferred Cream of Wheat.

[splix.livejournal.com]

Rubbery? Man oh man. I guess I'll stick with Cocoa Krispies if I want chocolate cereal.

[moonjaguar.livejournal.com]

One of my old roommates used to mix peanut butter with her cocoa wheats. It got real super rubbery in a hurry.

[vp19.livejournal.com]

Interesting, considering Cream of Wheat's logo was (and is) a Negro stereotype cook (a character who used to be known as Rastus, though I guess that moniker was dropped long ago). This is Cream of Wheat turned 180 degrees.

IIRC, about this time there was also a breakfast cereal called Sweet Wheats, which had a bunch of animated kids in one of its commercials. One was a black kid who used to shout, "Sweet Wheats got soul!" The concept of a breakfast cereal with "soul"...well, it's rather mind-boggling, doncha think?

[batagur.livejournal.com]

The Cream of Wheat chef appeared in 1890 is still a part of the product packaging. It's part of the brand's history.

http://www.creamofwheat.com/creamofwheat/cow_products.asp

I don't think I've ever heard of Sweet Wheats. Maybe it was something that was regional.

[kip-w.livejournal.com]

I detect Robert Crumb influence at work there, though perhaps not as pronounced as the animated ads for Shasta soda with the little guy trucking.

[batagur.livejournal.com]

I thought that myself.

[cwinnipeg.livejournal.com]

Did they bundle packs of acid with Coco Wheats?