About 10 years ago, Krispy Kreme opened at least 3 locations in and around Dunkin's stronghold (Boston). Southern-transplants hailed it as the second coming, but they completely flopped. The only location they've been able to keep open in New England is at a casino. I'm sure you could find plenty of Dunkin loyalists who will admit that Krispy Kreme has better donuts - it's more that they don't care about the donuts, they care about the coffee.