http://pikkewyntjie.livejournal.com/ ([identity profile] pikkewyntjie.livejournal.com) wrote in [community profile] vintageads 2011-12-08 02:05 pm (UTC)

Ha ha! Glad I'm not the only one to pick these things apart.

Of course, many African Americans do have very Caucasian features and I don't want to get into reasons for that and I'm not sure it matters. I just see two kids duking it out and it's not clear to me why. If anything, it reminds me of A Christmas Story where Scut Farkus and his toady friend bully all the other kids, but when they're not around, they wail on each other.

The company catered to a mostly African American clientele and was found in Ebony magazine so I can't imagine there's any blatant racism going on here. My only other guess is that the company also sold health insurance and maybe the subliminal message is "Your kid is probably going to get beaten up sometime. Make sure you have good insurance."

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