Yellow margarine! Get it where you can!

[cactuswren.livejournal.com]

Woman's Day, 1949:



Same magazine, other issues the same year:




Ladies' Home Journal, also from 1949:




I've noticed also an interesting bit of forgotten jargon:  apparently the long, narrow quarters of margarine were called "prints".

Comments

[brinylon.livejournal.com]

Yes, that was underlying my question, why would people actually want that yellow colour in their fake butter? But I am of course a child of my time, and the idea of the lesser ingredients the better, did not exist as such in the late 40s, 50s.