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cactuswren.livejournal.com) wrote in
vintageads2010-04-16 11:46 pm
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In 1937 Listerine prevented colds!

In 1956 Listerine prevented colds and "infectious dandruff"!


And as a bonus, here's a link to a Time magazine article from 1976 detailing the Federal Trade Commission's ruling that Listerine could no longer be advertised as a cold remedy or preventative.