I should have watched the commercial on Youtube before posting that, I guess. Turns out that thing is "an unrefrigerated banana bin." I guess bananas were a pretty big thing at the time.

The fridge makes me feel kind of inadequate, since mine hasn't got a special area just for breakfast foods and racks for cans/juice, and none of the sections are labeled. Heck, I'd probably have some kind of juice stuck in the designated milk area or something.